I don’t know if you have noticed, but Lego has been taking a beating lately with claims of the company being sexist in their marketing and who they target their products to. It is no secret that generally speaking, boys are more interested in science and engineering. It is also no secret that the media and toy companies have decided that all girls must love dolls and pink.
So what’s the problem?
The problem is we are creatures of conditioning. How we raise our children and what we expose them to shapes who they become and what they believe. Not all girls really like pink, and not all boys are really interested in science—and that is ok!
Yes parents should be encouraging diverse interests and companies like Lego should not only appeal to one gender, but is making the attendance at Lego Imagination Center split 50/50 going to make a difference?
It depends on how you look at it. From the perspective of girls getting exposed to science early on, yes it’s great and will make a huge difference in tomorrow’s workforce. But from the perspective of boys, what does that mean?