Build a Successful Social Marketing Strategy Now

Your social media marketing goals should solve a current business challenge. This challenge should be something that realistically social media can be an avenue to help you solve. For example, if your business goal is to reduce your costs, social media can be a resource to help you find new providers, but that information most likely is not relevant to your customers or target audience. Identify pain points across your entire organization and focus on the ones that are 1) relevant to your target audience and 2) can realistically be obtained through social media. It is easy to be seduced with numbers so remember to stay focused on your goals and develop a strategy around that.