Every business wants an “ROI” from their social media activity…just as they would from every other aspect of their business. However, ROI is not always a linear path when it comes to social media. For example, a “like’ has different meanings and produces different results on different platforms.
I love this article about how much time and money small businesses spend on social media. Keep in mind that social media use, reliance upon, advertising and analytics are consistently increasing. Because finding and posting content takes up the most time here are a few ideas to help you be more efficient at it: