Every business wants an “ROI” from their social media activity…just as they would from every other aspect of their business. However, ROI is not always a linear path when it comes to social media. For example, a “like’ has different meanings and produces different results on different platforms.
Remember people don’t care how much you know until they know how much you care. So continue to nurture your existing relationships and focus on building new relationships with those who can help you spread your message—include them in your tribe. Here are some tips to help you do this effectively: