What do you need to know about organic reach?

You probably know that paid-reach is when you pay to have your ad or your content put in front of the people you want to reach, organic reach is when you reach these same people without having to pay. It’s kind of like winning the lottery or cheating the system…well, that is how it can feel. Organic reach and paid reach became a part of regular business lingo with Google. In fact, it is still common to hear businesses say “I want to be on the first page of Google”. And Google regularly releases best practice or requirement updates for how they rank and display content.

Build a Successful Social Marketing Strategy Now

Your social media marketing goals should solve a current business challenge. This challenge should be something that realistically social media can be an avenue to help you solve. For example, if your business goal is to reduce your costs, social media can be a resource to help you find new providers, but that information most likely is not relevant to your customers or target audience. Identify pain points across your entire organization and focus on the ones that are 1) relevant to your target audience and 2) can realistically be obtained through social media. It is easy to be seduced with numbers so remember to stay focused on your goals and develop a strategy around that.

Pin It on Pinterest