Everything changes. Birds molt and lizards change colors, styles go in and out of fashion, cartoon characters change with the times—look at Mickey Mouse, he is different now than what he was in 1928. Even established companies’ that are decades old change their identity to match with the times: Aunt Jemima, Prudential, UPS. It is [...]
Do You Have an Authentic Brand?
May 9, 2013 by
In order for your brand to resonate with the market, it has to be authentic. This means that the external actions of a company need to align with its internal culture–or do what you say you do. When a company is successful at this, it can receive benefits of over 6 times the amount of [...]