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Has Branding Really Changed?

There has been a lot of talk about ‘new marketing’ or ‘branding’ or ‘marketing for tomorrow’  with the growing hold that social media takes every day. But I challenge you; have the rules of branding really changed? Or is it simply the tactics to achieve the goal that has changed? The ultimate goal of branding [...]

Steve Klein: Economic Update and Where His Company is Going

Steve Klein is a very good friend of mine and he is one of the three business owners that wrote the forward to my book, Contractors: Doing it Right Not Just Getting it Done. In our most recent check-in to touch base with each other he shared what is going on in his local economy [...]