You probably know that paid-reach is when you pay to have your ad or your content put in front of the people you want to reach, organic reach is when you reach these same people without having to pay. It’s kind of like winning the lottery or cheating the system…well, that is how it can feel. Organic reach and paid reach became a part of regular business lingo with Google. In fact, it is still common to hear businesses say “I want to be on the first page of Google”. And Google regularly releases best practice or requirement updates for how they rank and display content.
Every business wants an “ROI” from their social media activity…just as they would from every other aspect of their business. However, ROI is not always a linear path when it comes to social media. For example, a “like’ has different meanings and produces different results on different platforms.