Everything changes. Birds molt and lizards change colors, styles go in and out of fashion, cartoon characters change with the times—look at Mickey Mouse, he is different now than what he was in 1928. Even established companies’ that are decades old change their identity to match with the times: Aunt Jemima, Prudential, UPS. It is [...]
Client Case Study: You Charge WHAT?!?
April 2, 2013 by
Challenge: Company has a great culture. Customers comment about how unique the company is and how the product and service are second to none with the price being very fair. Marketing efforts bring in leads, but the majority of them view the company as too expensive. Revealed: All marketing and advertising was observed for three [...]