More than normal and not in the normal ways, I find myself having conversations about social media. These conversations have surprised me as I am not sure where they came from. I have had a few people tell me in the last week or so that they won’t use this social media tool or that because “this person does.”

WOW talking about brand association!

These people are amazingly smart and are not the type of people who apply this type thinking to other things, so why social media?

Social media is the transparent and accountable solution we have wanted for years. It bridges the gap between reality, marketing, and journalism allowing each participant to make their own decisions based on the information they choose to receive. The choice being the key!

Because social media is so easy to use, access, and update the accountability is one-sided—where the person posting is holding others accountable. In theory, this is a valid format because it will create a circle of accountability. But where do the actual facts come from? Who decides what is fact or fiction? And how does this relate to the tools that make this possible?

I don’t know, but would love to hear your thoughts.

The transparent element of social media is currently under attack. What we have wanted for so many years, now people are feeling the personal effects from. It is ok to know the good, the bad and the ugly about others, but when it hits home and we are judged, things change causing us to demand a new set of rules. Is this fair? Have we gone too far? Now that the information is out there, is it possible to get our privacy back?

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