How to communicate your brand message. Mel DePaoli shares brand message insights and consumer engagement strategies. Find out what you should be doing to win clients. Listen to #TBJApodcast.

“People think in stories, not statistics, and marketers need to be master storytellers. But to encourage your audience to take action, you need to move beyond storytelling to “story-doing”.” DePaoli says.

Brand Journalism is journalistic storytelling that focuses on communicating messages that consumers care about. The Brand Journalism Advantage Podcast, features interviews with business thought leaders from around the globe to help businesses attract, inform, and engage their targeted audience. Listeners will build loyal followers and brand evangelists. Tune in Monday, Wednesday and Friday for new episodes.

Listen to #TBJApodcast here.

Listen on iTunes here.